THE CAMPAIGNS
From harvest to en primeur, each season offers a new story to tell — with its own light, rhythm, and emotion. My role: helping shape those stories into images and content that reflect the singular identity of each estate.
Client
LES VIGNOBLES
Year
2023 - 2025
Category
Seasonal and event-driven campaigns
Each project offered a chance to explore new atmospheres and narratives while staying true to the distinct identity of each property. From the delicate tones of spring pruning to the golden light of harvest season, every campaign became a playground for creative direction — and a genuine pleasure to work on.
My involvement spanned the full creative process: I began each campaign by building moodboards rooted in trend research and competitive insights, always anchored in the unique aesthetics of each estate. These initial directions were then shared and refined in collaboration with the photographers and videographer, through regular check-ins where we aligned our ideas and suggested compositions based on early visual explorations.
During the production phase, I assisted on-site to help with staging, ensured the storyboard was respected, and made sure that each image aligned with the creative vision we had developed. After the shoot, I designed and adapted the digital assets — carousels, stories, and static posts — across multiple formats (4:5, 1:1, 9:16), tailored to platforms such as Instagram and LinkedIn.
Throughout each campaign, I worked closely with the internal teams, ensuring fluid coordination and creative consistency from concept to final publication.
All photos and videos were captured by Erea Azurmendi, Federico Reparaz, and Manuel Azurmendi, whose artistic eye brought elegance, strength, and warmth to the storytelling we built together.
