CANOPÉE
Canopée is a brand concept imagined as an offshoot of the French garden center Truffaut. The project brief: design a clothing brand that could naturally grow from Truffaut’s universe. Our answer was Canopée — a fictional brand dedicated to children and the great outdoors.
Client
Truffaut (fictional brief)
Year
2024
Category
a sense of play and wildness into every detail
Born from a simple idea — reconnecting kids with nature — Canopée reimagines what outdoor apparel could be. Not just functional clothes, but a universe where children climb, run, breathe, get muddy. A celebration of wild curiosity and everyday adventure.
The identity was designed to echo this spirit. Soft lines, organic shapes, earthy greens and sunlit yellows — everything feels alive, spontaneous, and close to the ground. The logo itself suggests movement and nature in balance, like a branch gently swaying in the wind.
To launch the brand, a series of outdoor posters were imagined — bold, luminous compositions showing children in action, surrounded by trees, mud, and light. These visuals do more than advertise: they immerse, provoke, and invite the viewer to step outside. The tone is playful but confident, capturing the energy of a brand rooted in motion and freedom.
The branding system had to feel both modern and responsible, playful yet grounded. From outdoor campaigns to clothing tags and tote bags, each piece brings the brand into the real world — tactile, bright, and full of life.
