WHITE PAPER PROJECT
As part of my final Master’s project, I created a video-format white paper designed to showcase a professional expertise developed during my work-study experience.
Client
château Rauzan-ségla
Year
2026
Category
ACADEMIC PROJECT
The video is built around the way a wine estate communicates throughout the year, between recurring moments, seasonal campaigns and key stages of the vintage.
Rather than focusing only on the final visuals, I wanted to highlight the thinking behind them: how a subject is chosen, how an angle is defined, and how each piece of content can contribute to a larger brand narrative.
I also focused on the practical decisions that shape digital communication: framing a gesture, choosing the right rhythm, adapting formats to each platform, and preserving editorial accuracy.
The project reflects how strategy, image and field knowledge work together to create content that remains consistent, meaningful and faithful to the place it represents.